Effective Date: [June 3, 2025]

At Deep Roots Rifle Company LLC, your privacy matters. This Privacy Policy explains how we collect, use, store, and protect your personal information when you interact with our website, services, and products. By using our website or services, you agree to the terms outlined in this policy.

1. Information We Collect

We may collect personal information in the following ways:

Information You Provide

Name
Email address
Phone number
Billing and shipping address
Government-issued ID details (for firearm transfers)
Payment information
Firearm-related documents (e.g., ATF Form 4473, FFL info)

Information Collected Automatically

IP address
Browser type and device
Pages visited and time spent on site
Referring websites

We use cookies and similar technologies to improve your browsing experience and gather analytics.

2. How We Use Your Information

We use the information we collect for:

Processing firearm transfers and purchases
Verifying eligibility for firearm ownership
Fulfilling custom gunsmithing or Cerakote orders
Providing customer support
Sending service updates or promotional emails (opt-in only)
Complying with legal and regulatory requirements

We do not sell or rent your personal information to third parties.

3. Sharing of Information

We may share your information in the following cases:

With law enforcement or government agencies to comply with federal, state, or local laws (e.g., ATF regulations)
With third-party service providers who assist in payment processing, shipping, or website maintenance (they are bound to protect your data)
With FFL dealers for the purpose of legally transferring firearms to or from our facility

We only share the minimum information necessary for each purpose.

4. How We Protect Your Data

We use industry-standard security measures to protect your personal data, including:

Secure servers and firewalls
SSL encryption for sensitive data
Limited access to information by authorized personnel only

Although we take all reasonable precautions, no data transmission or storage system can be guaranteed 100% secure.

5. Your Rights & Choices

You have the right to:

Request access to the personal information we hold about you
Ask us to correct or update inaccurate data
Opt out of marketing communications at any time
Request deletion of your personal data, where applicable by law

To make a request, contact us at:
📧 peter@drrifle.com

6. Data Retention

We retain your information only as long as necessary to fulfill the purposes outlined in this policy, including compliance with ATF-mandated firearm transaction recordkeeping (typically 20 years or longer).

7. Children’s Privacy

Our services are not directed at, nor intended for, individuals under the age of 18. We do not knowingly collect personal information from children.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. Please review their policies before providing any personal information.

9. Updates to This Policy

We may update this Privacy Policy occasionally. When we do, we’ll post the revised version and update the effective date at the top. Continued use of our services after changes means you accept the updated terms.

10. Contact Us

If you have questions about this Privacy Policy or how your information is handled, contact us:

Deep Roots Rifle Company LLC
📍 600 S Bay St, Eustis, FL 32726
📞 (352) 455-2716
✉️ peter@drrifle.com

Privacy Policy

1. Information We Collect

Information You Provide

Information Collected Automatically

2. How We Use Your Information

3. Sharing of Information

4. How We Protect Your Data

5. Your Rights & Choices

6. Data Retention

7. Children’s Privacy

8. Third-Party Links

9. Updates to This Policy

10. Contact Us

Head Office

Email Address

Telephone

Quick Links

Useful Links

Address